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Episode 125 - What Does EAT and YMYL have to do with your search results?

In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.

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Episode 124 - PACE, Thinking Through What Happens When Things Change

In this episode, Jon will be sharing the PACE acronym from the military and how it applies to your digital outreach efforts. When things change, when options are gone, when your team or budget changes, what are you going to do? What is your plan? Have you tested it and trained for it? All of this will be discussed in this week's episode.

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Episode 123 - An Interview With A Media Outreach Worker Targeting Diaspora and Homeland Seekers

In this episode, Jon will have a conversation with Andy, who is using media to reach out amongst a specific people group both in a diaspora and in their homeland. You will hear his challenges, things he has learned, and some exciting first fruits that he has seen.

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Episode 122 - Why Youtube Ads May Be An Important Tool For Your Ministry

In this episode, Jon will share about one of the largest search engines in the world, YouTube. He will discuss the why and how of using Youtube video ads in your ministry marketing efforts.

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Episode 121 - Burnout Within Media Ministry Efforts

In this very personal episode, Jon will share the concern that he and others have of high ministry burnout. He will share several questions to consider and areas to address in your ministry life.

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Episode 120 - Changes To Detailed Targeting Expansion

In this episode, Jon will share some of the changes happening within social media in regards to detailed targeting expansion. How you pick your audience for your ads is changing, and it may not be for the good.

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Episode 119 - Are There Fish In The Pond? Training From A Field Team Call

In this episode, Jon will share some training and teaching related to a field team working in a hard region. He will share the problem they are facing, how to analyze it, and then some possible steps in regards to audiences, ads, and website content to help.

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Episode 118 - An Interview With The Media Director For TWR-Motion

In this week's podcast, Jon will interview Candace Mackie who is the director of the TWR Motion digital team. The TWR team has created a great resource called "Share The Story" and Candace will share the philosophy behind it, how teams can use it, and how new languages can be added. We believe it will be a tremendous blessing to you and your ministry efforts. https://...

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Episode 117 - Quarterly Insights And Stats From Over 200 Teams Around The World

In this episode, Jon will share insights and data from over 200 teams around the world. This is a part of the quarterly research and results that he shares so that you can learn costs, click through rates, themes, and mores for the region that you are ministering within.

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Episode 116 - How To Establish Trust In The Web 3.0 World

In this episode, Jon will talk about how the web is transitioning quickly in to what many are calling Web 3.0. Within the world that we live in, and with all of the changes taking place online and on the web, Jon will share a few areas that we need to concentrate on to help re-establish trust that may be lacking in many of the seekers that we are reaching out to.

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