In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend.
To see this training, go to: https://youtu.be/hBgB9Atm1I4
In this episode, Jon will share questions and ways to better understand your target audience and how this can shape the "offer" and the content of your ads. To watch this training, go to: https://youtu.be/5TiUsN1cJKA
In this episode, Jon will talk through different data privacy and protection issues that are becoming more prevalent. Different laws, platforms, and rules can make this a challenge, so Jon addresses some of the areas you may need to address.
To watch this training, go to: https://youtu.be/i3eMRC4G9PE
In this episode, Jon will share a tool and script that allows you to see how your Google Ads are working using a heat map and other data.
To watch the training video, click here: https://youtu.be/f3cKRd2UvdQ
To see the script and instructions, go to: https://www.brainlabsdigital.com/marketing-library/heat-maps-script/
To download and copy the spreadsheet, go to: https://docs.google.com...
In this episode, Jon shares the overall "One to Many" global partnership opportunity. The why, how, and even who of a global movement of digital engagement partnerships to help finish the task.
To see the presentation, click here: https://youtu.be/aHCkuHAW6bc
In this video, Jon will demonstrate the NextSteps software that he is using and testing from the Jesus Film Project. He will show what it can do and share a link where you can sign up for access and information.
To watch the video training, go to: https://youtu.be/3Ubz-DRcScI
To see NextSteps in action and to signup, go to: https://nextstep.is/presenting-nextsteps
In this episode, Jon will look back at the the last few years of digital engagement, look around to the challenges facing us today, and look forward to the future as there are many things that provide hope in the mission that we have to use all possible means to save some.
In this episode, Jon will share proven strategies and concepts of "Deep Work" which will. help you focus on what matters in a world filled with noise.
To watch the training, click this link: https://youtu.be/KjwH6SQnd2c
In this episode, Jon shares some of the dangers and techniques that can be used to avoid "Shiny Object Syndrome" within digital engagement efforts.
To watch the training, click on this link: https://youtu.be/wnn_ZpeFMZA
In this episode, Jon will share some of Kavanah's favorite tools for secure communication, searching, file sharing, social networks, and even alternatives to Slack.
To watch this training content, click here: https://youtu.be/x1Id7gidTtY
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