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Episode 162 - How To Use Frequency In Your Custom Audiences

In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend. To see this training, go to: https://youtu.be/hBgB9Atm1I4

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Episode 161 - How To Know Your Audience and Create Compelling Ads

In this episode, Jon will share questions and ways to better understand your target audience and how this can shape the "offer" and the content of your ads. To watch this training, go to: https://youtu.be/5TiUsN1cJKA

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Episode 160 - Data Privacy, Protection, and the Law

In this episode, Jon will talk through different data privacy and protection issues that are becoming more prevalent. Different laws, platforms, and rules can make this a challenge, so Jon addresses some of the areas you may need to address. To watch this training, go to: https://youtu.be/i3eMRC4G9PE

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Episode 159 - How To Create Heat Maps And More In Google Ads

In this episode, Jon will share a tool and script that allows you to see how your Google Ads are working using a heat map and other data. To watch the training video, click here: https://youtu.be/f3cKRd2UvdQ To see the script and instructions, go to: https://www.brainlabsdigital.com/marketing-library/heat-maps-script/ To download and copy the spreadsheet, go to: https://docs.google.com...

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Episode 158 - One To Many Global Partnership Opportunity

In this episode, Jon shares the overall "One to Many" global partnership opportunity. The why, how, and even who of a global movement of digital engagement partnerships to help finish the task. To see the presentation, click here: https://youtu.be/aHCkuHAW6bc

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Episode 157 - NextSteps Software Demonstration & Signup

In this video, Jon will demonstrate the NextSteps software that he is using and testing from the Jesus Film Project. He will show what it can do and share a link where you can sign up for access and information. To watch the video training, go to: https://youtu.be/3Ubz-DRcScI To see NextSteps in action and to signup, go to: https://nextstep.is/presenting-nextsteps

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Episode 156 - Plenary Talk From The EMDC Conference

In this episode, Jon will look back at the the last few years of digital engagement, look around to the challenges facing us today, and look forward to the future as there are many things that provide hope in the mission that we have to use all possible means to save some.

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Episode 155 - How To Deep Work In A Noisy World

In this episode, Jon will share proven strategies and concepts of "Deep Work" which will. help you focus on what matters in a world filled with noise. To watch the training, click this link: https://youtu.be/KjwH6SQnd2c

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Episode 154 - Avoiding Shiny Object Syndrome

In this episode, Jon shares some of the dangers and techniques that can be used to avoid "Shiny Object Syndrome" within digital engagement efforts. To watch the training, click on this link: https://youtu.be/wnn_ZpeFMZA

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Episode 153 - Tools For Team Chat, Search, File Transfers, And More

In this episode, Jon will share some of Kavanah's favorite tools for secure communication, searching, file sharing, social networks, and even alternatives to Slack. To watch this training content, click here: https://youtu.be/x1Id7gidTtY Mentioned in this training: https://www.startpage.com/ https://signal.org/ https://getsession.org/ https://protonmail.com/ https://pr...

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